Master of Digital Marketing

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders.

The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

Program Learning Outcomes

• Identify the impact of marketing in business and society within the national and international environments.
• Use techniques and methods of inquiry to collect, manage, and interpret data that would support strategic decisions.
• Demonstrate an understanding of community engagement and professional, ethical, and legal responsibilities. ​
• Analyze challenges and complexities related to business.