About the program
The Bachelor of Digital Marketing is a modern program that meets the needs of a market in which the digital environment has become the main arena for brand growth, and in which qualified professionals with the knowledge and applied skills to plan and run digital campaigns efficiently are essential.
The program combines in-depth theory with practice based on the latest global trends in digital marketing. Its content covers advanced topics in search engine marketing, digital content management, digital analytics, social media marketing, user experience design and e-commerce, as well as the ethical and legal principles of the field.
It develops students’ analytical and creative thinking and their skill with digital tools and advertising platforms, preparing them to work effectively in fast-changing environments. It also strengthens their ability to make data-driven marketing decisions and to work in multidisciplinary teams.
Program outcomes
- Master the concepts and strategies of traditional and digital marketing, and understand digital marketing tools and techniques such as SEO, email marketing and paid advertising.
- Analyze consumer behavior and digital platforms with data to evaluate performance and make effective marketing decisions.
- Develop targeted campaigns based on market analysis and critical thinking to respond to changing digital trends.
- Use advanced tools such as Google Analytics, Meta Ads Manager and CRM systems to manage digital campaigns and achieve marketing goals.
- Design engaging digital content aligned with user experience, and manage budgets and choose the right channels.
- Work professionally in teams, deliver persuasive marketing presentations, and uphold professional ethics and lifelong learning.
Study plan
The approved plan in the university system, by semester.
1Semester 14 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| EN101 | English Language 1 | 3 | — |
| BA101 | Principles of Management | 3 | — |
| MK101 | Principles of Marketing | 3 | — |
| DMK101 | Introduction to Digital Marketing | 3 | — |
2Semester 24 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| EN102 | English Language 2 | 3 | English Language 1 |
| MK102 | Consumer Behavior | 3 | Principles of Marketing |
| DMK102 | Search Engine Optimization (SEO) | 3 | Introduction to Digital Marketing |
| DMK103 | Social Media Marketing | 3 | Introduction to Digital Marketing |
3Semester 34 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DMK104 | Data Analytics in Marketing | 3 | — |
| DMK105 | Marketing Content Writing | 3 | Consumer Behavior |
| DMK106 | Email Marketing and Marketing Automation | 3 | Social Media Marketing |
| BA102 | Business Ethics and Responsible Marketing | 3 | Principles of Management |
4Semester 44 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DMK107 | Google Ads and Paid Media | 3 | Social Media Marketing |
| DMK108 | User Experience (UX) Design in Digital Campaigns | 3 | Marketing Content Writing |
| DMK109 | Advanced Digital Marketing Strategies | 3 | Data Analytics in Marketing |
| DMK401 | Artificial Intelligence in Marketing | 3 | Social Media Marketing |
5Semester 54 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DMK402 | Video and YouTube Marketing | 3 | Consumer Behavior |
| DMK403 | Digital Brand-Building Strategies | 3 | Consumer Behavior |
| DMK404 | Graphic Design for Marketers | 3 | — |
| DMK405 | Influencer Marketing | 3 | Google Ads and Paid Media |
6Semester 64 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DMK406 | Digital Reputation Management | 3 | Advanced Digital Marketing Strategies |
| DMK407 | Augmented and Virtual Reality in Marketing | 3 | — |
| DMK408 | E-Commerce Strategies | 3 | Google Ads and Paid Media |
| DMK409 | Conversion Rate Optimization (CRO) | 3 | Data Analytics in Marketing |
7Semester 74 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| MK201 | Digital Marketing Research | 3 | Data Analytics in Marketing |
| MK202 | Customer Relationship Management (CRM) | 3 | Email Marketing and Marketing Automation |
| DMK201 | Advanced Campaign Analytics | 3 | Data Analytics in Marketing |
| DMK202 | Global Digital Marketing Strategies | 3 | Advanced Digital Marketing Strategies |
8Semester 84 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DMK203 | Entrepreneurship in Digital Marketing | 3 | Advanced Digital Marketing Strategies |
| DMK204 | Leading and Managing Digital Marketing Teams | 3 | Principles of Management |
| DMK205 | Analyzing Future Trends in Digital Marketing | 3 | Advanced Campaign Analytics |
| DMK206 | Applied Research in Digital Marketing | 3 | Digital Marketing Research |
9Semester 91 course · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| PR302 | Internship | 12 | — |
10Semester 101 course · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| PR301 | Graduation Project | 12 | — |
Career paths
