About the program
The Bachelor of Digital Media is an advanced academic program that responds to the rapid transformation of contemporary communication. It prepares qualified professionals with the knowledge and applied skills to understand the digital media industry and produce varied content suited to new digital platforms.
The program combines communication science, modern media technologies, data analysis and digital interaction, with a focus on using AI tools and multimedia technologies to develop media messages.
Graduates can contribute effectively to digital media organizations, digital marketing companies, interactive content platforms and corporate communication units, strengthening the role of media in development and in shaping public opinion in today’s digital contexts.
Program outcomes
- A thorough understanding of communication theories and the evolution of digital media in the context of modern technology, familiarity with social platforms, publishing algorithms and engagement metrics, and awareness of the legal and ethical frameworks for content and copyright.
- The ability to analyze digital audiences and engagement across platforms, evaluate the quality and fit of digital content for communication goals, and think critically about contemporary media issues, especially those related to artificial intelligence.
- Mastery of visual, audio and interactive digital content production with advanced editing tools such as Adobe Creative Suite, Canva and augmented reality tools, to improve the quality and reach of media messages.
- Professional skills in managing digital media campaigns and developing effective publishing strategies suited to each platform and target audience.
- Using AI tools and digital analytics to improve content quality, strengthen engagement and measure performance.
- The ability to communicate effectively, orally and in writing, with a varied professional audience, upholding ethics and integrity, and showing initiative and lifelong learning as media and entrepreneurship evolve.
Study plan
The approved plan in the university system, by semester.
1Semester 14 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| EN101 | English Language 1 | 3 | — |
| DM101 | Introduction to Digital Media | 3 | — |
| CO101 | Communication and Media Theories | 3 | — |
| DM103 | Digital Editing and Data Journalism | 3 | — |
2Semester 24 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| EN102 | English Language 2 | 3 | English Language 1 |
| DM102 | Visual and Audio Content Production | 3 | — |
| DM104 | Multimedia and Interactive Media | 3 | Visual and Audio Content Production |
| DM107 | Creative and Advertising Copywriting | 3 | Communication and Media Theories |
3Semester 34 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM108 | Digital Marketing and Influence | 3 | Creative and Advertising Copywriting |
| DM109 | Ethics and Law in Digital Media | 3 | Introduction to Digital Media |
| DM105 | Audience Analytics and Digital Behavior | 3 | — |
| CO102 | Media Design and Layout | 3 | Multimedia and Interactive Media |
4Semester 44 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM106 | Digital Media Campaign Management | 3 | Digital Marketing and Influence |
| DM110 | Artificial Intelligence in Content Creation | 3 | Multimedia and Interactive Media |
| DM401 | Podcast Production | 3 | Visual and Audio Content Production |
| DM402 | Professional Photography | 3 | Multimedia and Interactive Media |
5Semester 54 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM403 | Short-Form Video Journalism (Reels & Shorts) | 3 | Visual and Audio Content Production |
| DM404 | Animation and Graphic Design | 3 | Media Design and Layout |
| DM405 | Social Platform Management | 3 | Digital Media Campaign Management |
| DM406 | Building a Personal Digital Identity | 3 | Digital Marketing and Influence |
6Semester 64 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM407 | Augmented and Virtual Reality in Media | 3 | Artificial Intelligence in Content Creation |
| DM408 | Mobile Field Reporting | 3 | Audience Analytics and Digital Behavior |
| DM409 | Digital Educational Content | 3 | Creative and Advertising Copywriting |
| DM410 | Digital Storytelling | 3 | Multimedia and Interactive Media |
7Semester 74 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM201 | Advanced Media Data Analysis | 3 | Audience Analytics and Digital Behavior |
| DM202 | Strategic Planning for Digital Communication | 3 | Digital Media Campaign Management |
| DM203 | Human–Digital Interaction | 3 | Multimedia and Interactive Media |
| DM204 | Audience Studies in Interactive Environments | 3 | Audience Analytics and Digital Behavior |
8Semester 84 courses · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| DM206 | Digital Media Crisis Management | 3 | Digital Media Campaign Management |
| DM205 | Media Innovation and Entrepreneurship | 3 | Strategic Planning for Digital Communication |
| DM207 | AI Ethics in Media | 3 | Artificial Intelligence in Content Creation |
| DM208 | Applied Research in Digital Media | 3 | Strategic Planning for Digital Communication |
9Semester 91 course · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| PR302 | Internship | 12 | — |
10Semester 101 course · 12 credit hours
| Code | Course | Hours | Prerequisite |
|---|
| PR301 | Graduation Project | 12 | — |
Career paths
