Master of Digital Marketing

About the program

Marketing is being transformed by the digital revolution and advances in communication technology,

making digital marketing one of the pillars of organizational success in every sector.

The Master of Digital Marketing responds to this transformation.

It prepares specialists with the in-depth knowledge and applied skills to design and manage digital marketing campaigns efficiently,

analyze digital consumer behavior, and use AI tools and audience data for maximum impact.

The program is an advanced academic platform that equips students to lead digital transformation in marketing,

and to strengthen the interaction between brands and their audiences in a dynamic, constantly changing environment.

Program outcomes

• Understand modern digital marketing theories and new trends in the digital business environment
• Analyze the role of big data and AI in supporting marketing decisions
• Evaluate multichannel marketing strategies and their integration with e-commerce
• Analyze marketing problems and formulate data-driven solutions
• Design advanced marketing research and interpret its results scientifically
• Develop marketing strategies that respect privacy, digital behavior and sustainability
• Use data analysis tools such as Google Analytics, Power BI and Tableau
• Run personalized digital campaigns based on user behavior analysis
• Manage digital marketing projects effectively with agile methods
• Lead marketing teams and work in multicultural digital environments
• Present marketing ideas clearly to different stakeholders
• Uphold digital marketing ethics in the use of data and the protection of privacy

Study plan

The approved plan in the university system, by semester.

Career paths

• Digital marketing specialist
• Online advertising campaign manager
• Digital marketing manager
• Marketing data analyst
• Social media manager
• E-commerce specialist
• Digital customer relationship (CRM) manager
• User experience marketing (UX Marketing) specialist
• Digital marketing strategy manager
• Freelance digital marketing consultant
• Digital marketing researcher at academic institutions or research centers