About the program
This advanced postgraduate program gives students in-depth knowledge and applied skills for a changing digital media environment.
It studies technological change and its effect on how media content is produced, distributed and consumed, and prepares professionals able to develop creative, strategic, multi-platform digital content that meets the needs of today’s audiences and of media and business organizations.
Students learn to understand the dynamics of digital communication, analyze user behavior, and use digital analytics and emerging technologies to create effective, influential content.
The program strengthens critical thinking, media planning and innovation in digital storytelling, while upholding the professional and ethical standards of the media field.
Program outcomes
- Analyze and apply advanced theories of digital media and mass communication to understand changing digital environments and their effect on media behavior, audiences and content creation.
- Evaluate the growing role of technology and digital platforms in shaping communication patterns and media messages across cultural contexts.
- Analyze media policy and ethical frameworks in regional and international digital environments, and interpret global trends in digital transformation with data and research evidence.
- Develop in-depth critical perspectives on the relationship between digital media and public opinion, and understand the social, cultural and political effects of digital media.
- Deliver advanced digital content production projects with editing and design tools, and manage digital campaigns using performance analytics and content management methods.
- Exercise professional leadership in digital media organizations, uphold professional ethics, communicate strategically with stakeholders and engage thoughtfully with social issues.
Study plan
The approved plan in the university system, by semester.
1Semester 1
| Code | Course | Hours | Prerequisite |
|---|---|---|---|
| UNI201 | Principles of Statistics | 3 | — |
| UNI102 | Research Methodology | 3 | — |
| DMC5001 | Advanced Theories of Digital Media | 3 | — |
2Semester 2
| Code | Course | Hours | Prerequisite |
|---|---|---|---|
| UNI103 | Academic Writing and Research Skills | 3 | — |
| UNI105 | Using Artificial Intelligence in the Discipline | 3 | — |
| DMC5004 | Digital Media Campaign Management | 3 | — |
3Semester 3
| Code | Course | Hours | Prerequisite |
|---|---|---|---|
| DMC5005 | Advanced Techniques in Interactive Media Design | 3 | — |
| UNI104 | Research Issues | 3 | — |
| DMC5002 | Advanced Content Creation Strategies | 3 | — |
4Semester 4
| Code | Course | Hours | Prerequisite |
|---|---|---|---|
| DMC5003 | Digital Media Data Analysis | 3 | — |
| DMC5110 | Completing the thesis for its defense after the fourth semester | 6 | — |